Her background is in transportation engineering and community engagement, with a focus on parking and transportation demand management.
At the City of Berkeley, Willa implemented a demand-responsive parking program, as well as transit and biking programs, under the city's goBerkeley pilot. Willa previously worked at the New York City Department of Transportation managing the PARK Smart value-pricing program, the parking technology pilot program, two community-based transportation pilots, and the congestion pricing proposal environmental review.
Willa began as a transportation engineer at AECOM. She graduated from UC-Berkeley with an MS in transportation engineering and from MIT with BS degrees in civil engineering and management. She is a proud native New Yorker and recreational eater.